10 min read Why You Should Use a Freelancing Platform
LinkedIn had predicted in 2017 that freelancers would constitute 43% of the global workforce by 2020. However, according to research estimates from the International Labor Organization in 2022, the actual percentage of self-employed workers turned out to be 46.5%.
Fortune 500 companies are showing a growing trend of using freelance platforms like Upwork, with around 30% of them hiring for specific jobs through these platforms. This trend is expected to see a significant increase in the coming years.
McKinsey conducted a study that predicts a surge in the number of freelancers using these platforms, reaching 500 million before 2030. What was once considered gig work or side jobs is now competing with traditional 9-to-5 jobs and careers.
As a freelancer reading this article, you might be looking for tips to grow your freelancing business. This article will explore how leveraging the use of freelance platforms can be a great way to achieve that.
With the rapid growth in the population of freelance workers, the platforms and marketplaces catering to them have also expanded to help connect freelancers with potential clients.
These platforms serve the purpose of linking those in need of freelancers with freelancers seeking work, offering a variety of benefits for freelancers looking to scale and grow their businesses, especially for those just starting out.
However, before diving into the advantages, it's essential to acknowledge some of the challenges faced by freelancers and how these platforms can help address them.
Challenges Freelancers Face
One significant challenge, especially for newer freelancers, is finding and retaining clients. Word-of-mouth marketing and establishing an online presence on platforms like social media can complement the use of freelancing platforms to attract clients.
Another challenge is the irregularity in workloads. Freelancers might experience periods with an overwhelming number of clients and projects, while other times, they might face significant gaps in their schedules with little or no work. This uncertainty can hinder business scalability and stability.
The nature of freelancing and the demand for specific skills can influence the fluctuations in workloads. To overcome this, freelancers can optimize their use of freelancing platforms and diversify their skill sets.
Types of Freelancing Platforms
Freelancing platforms can be broadly categorized into two types: bidding and non-bidding platforms. Bidding platforms allow clients to post their service requirements, and registered freelancers bid or propose their prices for the project. The client then selects the best offer after reviewing the freelancer's profile, and the platform charges a fee for facilitating the transaction.
Benefits of Using a Freelancing Platform
Despite the challenges encountered in the freelancing world, these challenges can be overcome by leveraging the a platform such as Remoteli, which is available for this purpose. Serving as bustling hubs connecting job seekers and employers, such a freelancing platform effectively mitigates the challenges faced by freelancers worldwide.
1. Easy Access to Opportunities
These tailored platforms provide freelancing entrepreneurs with direct access to a community of people seeking their expertise and skills. Signing up is a straightforward process, though landing the first gig may pose a challenge. However, by effectively leveraging the platform, freelancers can resolve this issue and attract clients, eliminating extended periods of no work.
2. A Diverse Pool of Global Clients
Freelancing platforms open up opportunities with companies and clients worldwide, expanding the freelancer's reach beyond local boundaries. With countless offers from various industries, prospects can use smart filters to find freelancers with the specific skills they need.
3. Multiple Projects at a Time
Freelancers can handle multiple tasks/projects simultaneously, with no limitations on the amount of revenue they can earn. One-off task opportunities help fill gaps in work schedules and provide new freelancers with the chance to gain experience and positive reviews.
4. Enhanced Security
Using freelancing platforms ensures security for freelancers as they enter into contracts with clients, guaranteeing payment for their services. Access to previous client contracts and feedback from other freelancers allows freelancers to identify serious offers and filter out potential counterfeits.
5. Merit-Based System
Merit-based platforms like Remoteli enable freelancers to earn money based on the quality of their work. Client ratings play a crucial role, as highly-rated freelancers have better chances of attracting clients and retaining them. The platform also acts as a mediator to resolve any issues that may arise between freelancers and clients.
6. Effortless Client Base Building
By leveraging freelancing platforms, freelancers can close deals with prospective clients more easily. This is especially beneficial for newcomers to the freelancing arena, as these platforms simplify the process of finding work and securing clients. Establishing a solid client base becomes more manageable, and experienced freelancers can eventually gain referral work through positive reviews and reputation-building.